TL;DR
Fresh Skin Clinic Perth has a new owner. I’m Jodie Orford — Director of Fresh Skin and founder of Pilates Principles in Ardross and Claremont — and I’ve stepped into this clinic alongside Ana, the woman who built it over thirty years. My Pilates studio sits next door. This acquisition grew out of something much more honest than a business strategy. This is the story of how it happened, what we’re building, and why I think Perth is ready for a different kind of wellness space.
Who This Is For
Anyone who has been a client at Fresh Skin and wants to know what’s changing (and what isn’t). Anyone who knows Pilates Principles and is curious how the two worlds connect. And anyone who has ever felt that skin, movement, and overall wellbeing are more connected than the beauty industry tends to let on — but hasn’t quite found a space that treats them that way.
Let Me Start at the Beginning
My path to Fresh Skin wasn’t accidental, but it wasn’t exactly linear either. I came from a corporate project management background — years of building and running complex programmes, managing teams, and delivering things that actually had to work. When I made the move into wellness, it was deliberate. Two Pilates studios followed: Ardross first, then Claremont. Both built from the ground up, with everything that entails — the operations, the hiring, the client relationships, the constant problem-solving that nobody tells you about when you decide to start something of your own. I knew how to build things. What I didn’t expect was that the next chapter would begin right next door to something that had already been built beautifully.
Ana was one of my founding members at Pilates Principles. She walked through the door early on, and over time, the way we talked about bodies and health and ageing gracefully started to reveal something we had in common: a real discomfort with the idea that looking after yourself has to mean something extreme, or expensive, or disconnected from how you actually live. She built Fresh Skin on that philosophy over thirty years. I’ve been building the same thing from a different angle.
The decision came out of a treatment session at Fresh Skin, where I was sitting as a client. Somewhere in that appointment, what had been an ongoing background conversation about the future of the clinic became something more concrete. I’m honestly not sure I can pinpoint the exact moment it crystallised. It felt less like a decision and more like an acknowledgment of something that had already been true for a while. Ana remains the founder of this place — the clinical expertise, the reputation, the thirty years of client trust are hers. I’ve stepped in as owner and Director, with a role that draws on everything I’ve built across my career.
What the Pilates Side of My Life Taught Me About Skin
Running two studios for several years gives you an unusual window into how people relate to themselves. What I’ve seen consistently is that the way someone moves, recovers, and feels in their physical self is rarely separate from how they feel about how they look. These things feed each other in ways that are real but hard to quantify, and the wellness industry tends to carve them into separate categories — fitness here, skincare there, mental health somewhere else entirely — when most of the people I’ve worked with experience them as one continuous thing.
Fresh Skin already had the skin side of this handled exceptionally well. Ana’s work with HIFU, RF microneedling, Procell, and the full range of advanced treatments she has developed is backed by decades of genuine expertise — she knows this field at a depth that takes a long time to build. What I bring is a different angle on the whole picture. Movement. Recovery. The kind of wellbeing that works from the inside out rather than the outside in. And, in a fairly literal sense, proximity — the Ardross studio is right next door to the clinic.
We’re not reinventing what Fresh Skin does. We’re building around it.
What’s Coming
I want to be honest about timing here rather than overpromise. The integration we’re working toward takes thought and care to do well, and we’re doing it properly rather than rushing it out for the sake of an announcement.
What I can tell you is that over the coming months, Fresh Skin and Pilates Principles will begin to offer something we don’t think currently exists in Perth — a genuinely connected wellness experience where skin treatments, movement, and overall health are considered together as part of how someone looks after themselves, not as separate line items in a beauty budget. We’re also hoping to add an infrared sauna to the offering, which sits naturally in the middle of both worlds and which I’ve wanted to incorporate into the Pilates space for some time.
A 2019 study published in the Journal of Athletic Training by Cullen et al. found that regular infrared sauna use was associated with measurable improvements in muscle recovery and inflammatory markers — findings that align with what we’ve observed anecdotally across years of working with active clients at the studio. Combined with the skin benefits of heat-stimulated circulation and collagen support, it feels like the right addition at the right moment.
Beyond the infrared sauna, there are membership structures in development, cross-offering between the clinic and the studios, and content and education that reflects the integrated approach we’re building. Some of it is close. Some of it is still being designed. I’ll share it here as it becomes real.
What Stays the Same
Everything that made Fresh Skin what it is. The treatments, the standard of care, the clinical expertise Ana has developed over thirty years. The feeling of walking into a space where the people looking after you genuinely know what they’re doing and take the time to find out what you actually need. That doesn’t change.
Ana isn’t stepping back. She remains in the clinic, continuing her fibroplasma treatments and supporting the transition with the care and attention she’s given this place for three decades. The clinical knowledge, the client relationships, the thirty years of results — that’s hers, and it stays at the heart of what Fresh Skin is. My role is to build on that foundation, bring a new dimension to what the clinic offers, and help tell the story of this place in a way that reflects what it’s always been about.
I’ve had a lot of treatments at Fresh Skin over the years as a client. I know what it feels like to sit in that space and feel genuinely cared for. That’s not something I would ever want to dilute. The goal is more of it, not less.
A Note on Why I’m Writing This
I’m aware that ‘new owner writes blog introducing herself’ is a fairly obvious content move. I’m doing it anyway, because I think the story of how this came together is worth telling honestly rather than in polished press release language, and because the clients who have been coming to Fresh Skin for years deserve to hear it directly rather than through an announcement post.
You’ll see more of my voice here over the coming months — in blogs, in social content, in the conversations we have as we develop what this space is becoming. I’m not a natural self-promoter, if I’m honest. I’ve spent most of my career building things, running complex projects, and making sure the work speaks for itself. But this one feels different. This one feels worth showing up for.
You can explore the full range of treatments at Fresh Skin at freshskin.com.au/skin-treatments, and find Pilates Principles at pilatesprinciples.com.au. And if you’re in Ardross and want to come and see what we’re building in person — you know where we are.
Jodie Orford is the new owner and Director of Fresh Skin Clinic Perth, and the founder of Pilates Principles studios in Ardross and Claremont.
